Time in Motion — Capturing Timex at India Beach Fashion Week 2023
Timex, a global watchmaking giant established in 1854, is renowned for combining timeless craftsmanship with cutting-edge innovation. In India, Timex has established a strong presence through a network of over 5000 retail outlets and 35 exclusive franchised stores. Their portfolio includes limited-edition collections and globally acclaimed watch lines, making them a household name in the Indian luxury and lifestyle segment.
Project Overview:
As a Media Production Partner and Core Organising Partner at India Beach Fashion Week 2023, Goa Design Project, in collaboration with Fluxatic™ Global, Drool Monkey Goa, and Pink & Gold Goa, was entrusted with executing all media deliverables for Timex. The aim was to create fast-paced, high-quality content that captured the essence of the brand in sync with the glamour and energy of IBFW — spotlighting Timex’s latest watch collection alongside some of India’s most notable fashion influencers.
Scope of Work
- Talent Management: Coordinated over 12 high-profile influencers for scheduled brand shoots
- Storyboarding: Planned fashion-focused storytelling for each featured product and influencer
- Video Production: On-site shooting with professional gear and styling
- Editing & Post-Production: Fast-track editing for real-time social deployment
Key Achievements and Highlights:
- 40 high-quality videos shot and delivered within a tight 24-hour window
- Covered 50+ Timex products in fashion-led formats across reels and motion shorts
- Managed and styled 12+ top-tier influencers, aligning content tone with Timex’s brand identity
- 100+ unique pieces of content generated for Timex across reels, stories, and brand showcases
- Integrated real-time content drops during the event, enhancing live audience engagement
Stats:
750K+ total views across Instagram
160K+ total likes within the campaign period
4 Timex reels crossed 100K+ views each
Achieved all deliverables within 48 hours, supporting Timex’s live marketing strategy at IBFW
Conclusion:
This campaign demonstrated the power of fast, thoughtful, and aesthetic storytelling for a legacy brand like Timex. By merging the worlds of fashion and horology at a marquee event like IBFW, our content allowed Timex to tap into a fresh, trend-forward audience while maintaining its premium brand presence. The agile execution, influencer synergy, and storytelling precision helped elevate Timex’s digital impact in real time.
From ticking moments to timeless impressions—Fluxatic Global turns brand stories into high-impact content. For Timex at IBFW 2023, we blended fashion, speed, and storytelling to deliver premium visuals that resonated instantly.
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