Luxury in Motion — NYE Event Branding for Park Hyatt Hyderabad
Gayathri Hi-Tech Hotels Pvt. Ltd. operates Park Hyatt Hyderabad, one of India’s most luxurious urban hotels. Located in the heart of Banjara Hills, the property blends timeless elegance with modern comfort. Featuring 185 rooms, 24 suites, and 42 serviced apartments, it is also the official hospitality partner of the IPL team Sunrisers Hyderabad. Known for hosting high-profile events, Park Hyatt required a creative partner to elevate their most anticipated annual celebration — the New Year’s Eve bash titled Avatar.
Project Overview:
With Avatar positioned as a premium experiential event, Park Hyatt Hyderabad approached Fluxatic™ Global to manage the complete branding and marketing suite for the NYE celebration. The goal was to produce a compelling visual identity and high-impact content to create excitement, build buzz, and drive bookings through both digital and offline channels.
Scope of Work
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- IP Refresh: Revamped the “Avatar” event identity to align with a futuristic-luxury theme
- Logo Design & Branding: Created a bold, event-specific identity reflective of the hotel’s global standards
- Visual Identity Design: Crafted a cohesive look across print, social, and motion media
- Video Commercials: Developed countdown videos, promotional edits, and teaser reels
- Social Media Management: Strategic planning for content rollout and engagement
- Motion Graphics & 3D Animation: Brought visuals to life with immersive effects
- Print Design: Designed high-end event posters, brochures, and on-site collaterals
Key Achievements and Highlights:
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- Entire campaign developed and delivered within 30 days
- Branding and content captured the Avatar theme with futuristic elegance
- Daily video countdown content kept audiences engaged across platforms
- High-quality 3D visuals and motion graphics elevated the event’s digital persona
- Seamless integration of print + digital marketing materials boosted bookings
Stats:
1-3 creatives
produced including teasers, countdowns & highlight edits a day / month
10+ premium print assets
including event brochures, posters & invites
1 custom event logo and full visual identity system
All deliverables completed in under 30 days
