Styled for Stories — Brand & eCommerce Photoshoot for MZURI Singapore
Mzuri The Label is a sustainable fashion brand born during the pandemic by fashion student Manisha Murali. With its roots in slow fashion and made-to-order ethics, Mzuri focuses on quality, culture, and community. Drawing inspiration from Manisha’s travels, the brand’s resort wear collection, including the latest Sunset Sands, celebrates the colors of nature and the warmth of mindful craftsmanship. Mzuri reflects a commitment to sustainability, transparency, and meaningful fashion — where every piece tells a story.
Project Overview:
Mzuri Singapore partnered with Fluxatic™ Global Solutions to execute a full-fledged brand and eCommerce photoshoot tailored for digital storytelling and product showcasing. The goal was to create a cohesive, high-quality visual suite for Mzuri’s upcoming collection — from eCommerce product shots to branded video reels and campaign-ready visuals.
Scope of Work
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- Branding Support: Guidance on visual identity and alignment for digital platforms
- Clothing Label & Print Design: Custom packaging and garment branding elements
- Photoshoot Planning: Storyboarding for lifestyle and catalogue visuals
- Photo & Video Production: On-location shoot execution
- Video Editing: Creation of social-first branded content (reels, teasers, product highlights)
Key Achievements and Highlights:
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- 42 outfits covered over an intensive 2-day shoot
- 300+ catalogue-ready photos shot and shortlisted for Mzuri’s lookbook and eCommerce store
- 30+ high-impact reels created to showcase the collection on Instagram and other platforms
- The visual storytelling reflected the warmth, travel inspiration, and elegance behind the Sunset Sands collection
- Seamless coordination across styling, lighting, and production — maintaining brand tone throughout
Stats:
300+
high-resolution catalogue photos
30+
reels and short-form videos
42 outfits
shot across multiple looks and angles
2-day shoot
completed with full coverage
Instagram-ready content
delivered for instant brand deployment
Conclusion:
This collaboration with MZURI Singapore brought to life a visually cohesive and emotionally resonant campaign that honors the brand’s sustainable ethos and global aesthetic. From storyboarding to final edits, Fluxatic™ captured not just the clothes — but the feeling behind them. The Sunset Sands collection now lives vividly across MZURI’s digital platforms, reflecting the elegance, vibrance, and soul of the brand.
