Countdown in Style — NYE Branding & Marketing for Hyatt Regency Trivandrum
Client Overview:
Hyatt Regency Trivandrum is a premier luxury destination in Kerala’s capital city, offering elegant accommodations, gourmet dining, and world-class amenities. As part of the Lulu Group and Hyatt Hotels Corporation, the property caters to high-end leisure and business travelers, hosting grand events and exclusive experiences year-round.
Project Overview:
In December 2022, Hyatt Regency Trivandrum partnered with Fluxatic™ Global to produce complete marketing collateral for their signature New Year’s Eve celebration — AVATAR. The goal was to build anticipation, elevate the event’s visual identity, and create a high-impact presence both online and offline in the lead-up to Kerala’s most anticipated NYE party.
Scope of Work
-
- IP refresh & custom logo design for AVATAR
- Development of comprehensive visual identity across digital and print platforms
- Design & deployment of print materials: posters, standees, flyers
- Creation of motion graphics and 3D animated promos
- High-impact video commercials for countdown content
- Social media management and scheduling across platforms
- Consistent delivery of fresh content every 48 hours in countdown to NYE
Key Achievements and Highlights:
-
- Delivered a full-fledged campaign within 30 days
- Created a compelling and cohesive visual identity that modernized the event’s look and feel
- Maintained a fast-paced posting schedule, delivering engaging video and graphic content every 2 days
- Successfully rebranded the NYE IP (Avatar) with a sleek, festive, and contemporary design
- Ensured brand consistency across digital and offline channels, maintaining luxury positioning
- Produced cinematic-quality video commercials and countdown reels that drove social media engagement
Stats:
16 videos created
(countdown content, teasers, promos)
10+ print designs
(standees, flyers, banners)
1 refreshed IP logo
for Avatar
30-day turnaround
from kickoff to launch
100% brand alignment
with Hyatt global standards
Conclusion:
The Avatar NYE Campaign for Hyatt Regency Trivandrum showcases Fluxatic™ Global’s ability to execute a high-volume, high-quality festive campaign under a tight deadline. With a balance of strategic design, consistent storytelling, and brand-aligned execution, we helped elevate a hotel celebration into a signature citywide event. The reimagined IP and engaging countdown content left a strong impression on both local attendees and Hyatt’s global brand standards
