Timeless Impressions — Art-Infused Calendar Design for Park Hyatt Hyderabad
Client Overview:
Gayathri Hi-Tech Hotels Pvt. Ltd. operates Park Hyatt Hyderabad, a symbol of luxury hospitality in the heart of Banjara Hills. Since opening in 2005, the property has become synonymous with elegance, exclusivity, and exceptional guest experiences. Featuring 185 rooms, 24 suites, and 42 serviced apartments, the hotel blends contemporary design with world-class service. As the first urban Park Hyatt in India and the official hospitality partner for the IPL team Sunrisers Hyderabad, the property has hosted distinguished guests and global events — always setting the benchmark for refined living
Project Overview:
For 2023, Park Hyatt Hyderabad envisioned a calendar that would transcend functional date-keeping and become a keepsake of luxury for their guests and partners. The brief was clear: the calendar had to evoke prestige, brand recall, and timeless beauty while celebrating the hotel’s own curated art collection.
Fluxatic™ Global was tasked with translating this vision into a design that merged hospitality, culture, and art into a tangible form that guests would not only use but also cherish
Scope of Work
- Conceptualization & Design Direction: Defining a luxurious visual theme inspired by Park Hyatt’s in-house art.
- Artwork Curation: Selecting standout pieces from the hotel’s art collection to feature in each month.
- Dual-Purpose Layout: Designing each calendar page to double as framable artwork.
- High-End Printing Coordination: Ensuring premium finishes and paper quality to reflect the brand’s luxury positioning.
- Functional Design: Integrating clear, easy-to-read date layouts without overshadowing the artwork.
Key Achievements and Highlights:
- Created a functional yet collectible 2023 calendar that became both a brand ambassador and an art showcase.
- Featured 12 curated artworks from the property, turning each page into a conversation piece.
- Designed with detachable art prints, allowing recipients to frame and display pieces.
- Elevated brand recall by embedding Park Hyatt Hyderabad’s elegance into a daily-use item.
- Seamless alignment with the hotel’s global luxury brand standards.
Stats:
12 featured artworks
from the hotel’s private collection
365 days of brand visibility
in guests’ homes and offices
Dual-sided pages
with full-frame artwork on the reverse
Premium printing & finishing
for lasting durability and elegance
