From Fabric to Feed — Merchandise Design & Social Media Activation for the Consulate of Brazil
Client Overview:
The Consulate of Brazil in Mumbai serves as a vital cultural and diplomatic bridge between Brazil and India, fostering cultural exchange, trade relationships, and community engagement. Through events and initiatives, the Consulate promotes Brazilian culture, art, sports, and values to audiences across India.
Project Overview:
In preparation for a cultural event in Goa, India, the Consulate of Brazil sought to create high-quality, event-branded merchandise alongside a strong social media presence. The goal was twofold: provide attendees with custom-designed T-shirts as part of the event identity and generate online buzz to engage audiences before, during, and after the event.
Fluxatic™ Global was engaged to handle the entire merchandise design, fabrication, and delivery process — along with executing the event’s social media activation strategy.
Scope of Work
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- Merchandise Design: Created custom T-shirt graphics reflecting Brazilian cultural motifs and event branding.
- Fabrication & Delivery: Coordinated with local fabrication partner Psych Goa for high-quality print and finish.
- Social Media Activation: Crafted and posted engaging content around the event to boost awareness and participation.
- On-ground Coordination: Ensured seamless merchandise delivery aligned with event timelines.
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Key Achievements and Highlights:
- Designed unique T-shirt artwork inspired by Brazilian culture and the event’s theme.
- Partnered with Goa-based Psych Goa for efficient, high-quality merchandise fabrication.
- Executed a fast-turnaround delivery, meeting tight deadlines without compromising quality.
- Developed and implemented an engaging social media content plan to create pre-event hype and live engagement.
- Built a cohesive visual and narrative link between merchandise design and event communications.
Stats:
100+ custom event T-shirts designed, produced, and delivered
20+ social media posts & stories created for event promotion
100% on-time delivery within event schedule
Collaboration with 1 trusted local fabrication partner
Conclusion:
The collaboration with the Consulate of Brazil for their Goa event showcased Fluxatic™ Global’s ability to merge physical branding with digital storytelling. From designing and producing culturally resonant merchandise to managing event-focused social media campaigns, the project demonstrated speed, quality, and cultural sensitivity. The result was a unified event identity that attendees could wear, share, and remember — both on the ground and online.
