Packed with Style — Media Production for American Tourister at IBFW 2023
American Tourister, a globally renowned luggage and travel gear brand, is celebrated for its stylish, durable, and youth-driven product lines. Known for combining innovation with trendsetting design, the brand appeals to adventurous, fashion-conscious travelers around the world. In India, American Tourister enjoys massive recall among Gen Z and millennial audiences, making it a perfect fit for lifestyle-forward events like India Beach Fashion Week (IBFW).
Project Overview:
As a Media Production and Core Organising Partner for India Beach Fashion Week 2023, Fluxatic™ Global was entrusted with creating high-quality, fashion-aligned content for American Tourister. The campaign aimed to showcase the brand’s latest collection through stylish storytelling, using leading fashion influencers and the vibrant setting of IBFW to engage digital audiences and elevate brand perception.
Scope of Work
- Talent Management :
- Coordinated and styled over 12 top influencers for planned video shoots.
- Storyboarding:
- Conceptualized short-format narratives blending fashion, travel, and lifestyle.
- Video Production:
- On-site filming across IBFW venues with emphasis on movement, personality, and product focus.
- Video Editing:
- Rapid content processing for real-time delivery and social media publication
Key Achievements and Highlights:
- 40 branded videos filmed in a single day, capturing energy, personality, and product elegance
- 50+ products featured in dynamic storytelling formats
- 12+ fashion influencers featured, creating wide appeal across demographic segments
- 100+ unique content pieces (reels, shorts, BTS) crafted for multi-platform use
- Timely Deliverables Rapid production turnaround helped American Tourister post content during peak engagement hours
Stats:
454.7K+ total views across published reels
13K+ likes across American Tourister x IBFW content
Multiple reels received above-average engagement rates during and after IBFW
Contributed to a noticeable spike in brand interaction on Instagram throughout the event week
Conclusion:
The American Tourister x IBFW collaboration was a perfect alignment of style, speed, and storytelling. By seamlessly integrating the brand into a high-fashion, high-energy setting, Fluxatic™ Global created impactful content that resonated with the audience’s lifestyle aspirations. The campaign didn’t just showcase luggage — it framed American Tourister as a bold, stylish travel companion for the modern explorer.
