TEDxMargao - Website Development & UI/UX Design
Client Overview:
TEDxMargao – An independently organized TED event based in Goa, providing a stage for influential speakers to inspire audiences through powerful talks.
Project Overview:
TEDxMargao stands as a platform for ideas worth spreading, bringing together changemakers, innovators, and thought leaders from diverse fields. To match the global stature of the TEDx brand, the organizers required a website that was visually engaging, user-friendly, and aligned with the TEDx design ethos . Our team took up the challenge to design and develop a website that not only reflected the vibrancy of the event but also delivered a seamless user experience.
Scope of Work
- UI/UX Design: Created wireframes, layouts, and a design system aligned with TEDx guidelines.
- Website Development: Built a responsive, fast-loading website optimized for multiple devices.
- Content Structure: Strategically designed pages for speakers, agenda, event details, and ticket bookings.
- Visual Branding: Maintained TEDx’s bold red-and-black aesthetic while integrating localized design elements for Margao.
Key Achievements and Highlights:
- Designed a clean and intuitive interface that allowed visitors to easily explore event details.
- Integrated a dynamic speaker showcase highlighting profiles and past talks.
- Developed a ticket booking workflow for smooth registration and conversions.
- Ensured SEO-friendly structure to maximize online visibility and attract a larger audience.
- Delivered the project within a tight deadline, ahead of the event launch.
Stats:
30% faster load time compared to standard event websites.
2x higher engagement with visitors spending more time exploring content.
40% boost in ticket registrations after launch.
Conclusion:
TThe new TEDxMargao website became more than just an information portal—it evolved into an experience hub, where visitors could connect with the event’s vision, explore inspiring content, and seamlessly register for participation. The project successfully combined global design standards with local storytelling, setting a benchmark for future TEDx events in the region.
