Prayasa Global - Branding, International end-to-end E-Commerce Setup & Website Development
Client Overview:
Prayasa Global is a dynamic lifestyle brand committed to making handcrafted, high-quality products accessible across international markets. With a focus on authenticity, cultural richness, and customer-centric experiences, Prayasa Global brings Indian craftsmanship to a global audience. The brand’s vision is to combine tradition with modern digital channels, expanding its reach worldwide.
Project Overview:
Wildebeast, a lifestyle-driven fashion and accessories brand under KKSK Fashion Mart LLP, partnered with Fluxatic™ Global to build its brand identity from the ground up and establish a holistic digital ecosystem.
The project aimed to launch Wildebeast with a memorable and competitive positioning in India’s premium men’s accessories market. Fluxatic was entrusted with delivering branding, packaging, digital design, Amazon eCommerce setup, website development, and launch marketing assets — ensuring consistency across touchpoints and creating a foundation for long-term growth.
Scope of Work
- Branding & Identity:
- Logo design, print collaterals, and digital brand guidelines.
- UI/UX & Website Development:
- Responsive design with up to 8 viewports.
- Content Creation:
- SEO-optimized copywriting for all pages.
- Advanced eCommerce:
- Custom forms, blog functionality, global payment & shipping integration.
- CRM & Automation:
- Integrated WhatsApp, emailer systems, tracking, and analytics.
Key Achievements and Highlights:
- Enabled international eCommerce presence, unlocking new global revenue streams.
- Fast implementation with a scalable, future-ready platform.
- Single-window integration: payment gateway, fulfillment, CRM, WhatsApp, and automation.
- Delivered a responsive, SEO-optimized website across 8 viewports.
- Built an easy-to-use back-end for non-technical staff.
- Designed a cohesive digital identity supported by branding, motion graphics & videos.
