IFFI - Video, Design & Audio
Client Overview:
The International Film Festival of India (IFFI) is one of Asia’s most renowned film festivals, celebrating global cinema while spotlighting India’s growing presence in the film industry. The 50th edition (IFFI 50), held in Goa in 2019, was a milestone event that attracted filmmakers, artists, and audiences from around the world. Organized by the Directorate of Film Festivals, Ministry of Information and Broadcasting, in collaboration with the Government of Goa, the festival aimed to highlight cinematic excellence, cultural diversity, and India’s evolving role in the global film fraternity.
Project Overview:
Fluxatic™ Global, in collaboration with Growthgravy Goa, partnered with IFFI 50 to create powerful media assets that captured the grandeur of this golden jubilee celebration. The objective was to elevate the festival’s presence across digital and print platforms, ensuring seamless storytelling and impactful engagement with global audiences.
Scope of Work
- Social Media Creatives – Eye-catching visuals and posts to engage a diverse global audience.
- Print Media – Elegant and culturally resonant designs for brochures, banners, and festival collaterals.
- Video Editing – Compelling highlight reels and daily recaps that captured the festival’s vibrancy.
- Motion Animations – Dynamic visuals and transitions to enrich digital storytelling.
- Sound Engineering – High-quality soundscapes for video content, enhancing the cinematic feel.
- Voiceover Performance – Professional narration for event showcases, creating an emotional and engaging brand voice.
Key Achievements and Highlights:
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- Delivered multi-platform creatives that maintained a consistent brand identity across print, social, and digital channels.
- Produced daily highlight reels that encapsulated the energy, glamour, and essence of IFFI 50.
- Designed visually striking print collaterals that became a hallmark of the festival’s identity
- Created animated sequences and transitions that enhanced event presentations and screenings.
- Executed projects within tight deadlines, ensuring real-time content delivery during the festival.
Stats:
200+ digital creatives designed for social and promotional campaigns.
50+ videos produced, including recaps, interviews, and highlight reels.
1M+ impressions generated across official digital platforms during the festival.
100+ print collateral designed and delivered on-site
