Runway to Reach — Building the Digital Wave for India Beach Fashion Week 2023
Client Overview:
India Beach Fashion Week (IBFW) is Asia’s premier platform for beach, swim, cruise, and resort wear. Hosted on Divar Island, Goa, the event brings together global fashion icons and rising stars, including Vikram Phadnis, Mandira Wirk, Gavin Miguel, and Ken Ferns. Blending runway shows, music performances, and lifestyle activations, IBFW offers an immersive fashion festival open to the public with curated zones, pop-ups, and experiences.
Project Overview:
Goa Design Project was selected as the Digital & Media Partner for IBFW 2023, with a focus on crafting a cohesive digital presence and executing full-scale media production. Our goal was to capture the spirit of the event, scale online engagement, promote ticket sales, and deliver value to partner brands through powerful content creation and storytelling.
Scope of Work
- Visual Identity Design for social media & event branding
- Website development with ticketing & payment integration
- Full media production: video, photography & live deployment
- Influencer marketing with 25+ creators
- Paid social campaigns to drive leads & visibility
- Merchandise & marketing material design
Key Achievements and Highlights:
- 112+ content assets including reels, aftermovies, and static posts
- 2820+ Instagram followers gained organically during the event
- 25,000+ organic reach across Instagram & Facebook
- 220+ leads generated for designers, models, and ticket sales
- 100+ branded videos created for sponsors, designers & stage shows
- 1M+ people reached through paid marketing
- Cost-per-lead maintained at ₹67.07, maximizing ROI
- 25+ influencers activated, driving high engagement across platforms
- Team of 25+ creatives deployed for on-site execution
- Real-time video edits and live posting for audience engagement
Stats:
112+ content pieces
50+ brands featured
220+ qualified leads
1M+ reach via paid ads
100+ videos produced
2820+ new followers (Instagram)
25,000+ organic reach (Facebook + Instagram)
25+ influencers engaged
₹67.07 cost-per-lead
Conclusion:
From runway lights to digital heights—Fluxatic Global turns live events into unforgettable online experiences. For IBFW 2023, we blended bold storytelling, high-impact media, and performance marketing to make waves far beyond the catwalk.
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