All Miles India - Branding & Collaterals
Client Overview:
All Miles India is a customer-first cab service company that redefines urban mobility with its affordable, transparent, and driver-friendly model. Unlike traditional platforms, All Miles operates on a no-commission policy for drivers, ensuring better earnings for partners and higher cab availability for customers.
With no surge pricing, 24/7 customer support, and a wide fleet of vehicles, All Miles makes city rides convenient, reliable, and pocket-friendly. By eliminating hidden costs and prioritizing driver welfare, the company has positioned itself as a trustworthy, sustainable, and community-driven mobility solution.
Project Overview:
Fluxatic™, via Growthgravy Goa, partnered with All Miles India to develop a fresh brand identity and creative suite that aligned with the company’s vision of affordable, reliable, and ethical cab services. The objective was to design a bold and recognizable identity system supported by social media creatives, print assets, and digital storytelling — building awareness and trust in a highly competitive market.
Scope of Work
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- Brand Identity Design: Logo, color palette, typography, and unified guidelines.
- Creative Collaterals: Posters, banners, digital ad creatives, and driver-focused materials.
- Social Media Visuals: Templates and promotional creatives for campaigns.
- Print-Ready Assets: Business cards, stationeries, and offline marketing designs.
- Customer-Focused Messaging: Story-driven content highlighting “No Surge, More Miles.”
Key Achievements and Highlights:
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- Delivered a bold and functional brand identity capturing affordability and trust.
- Designed digital-first creatives to support social media campaigns and ad outreach.
- Created driver-friendly collaterals reinforcing the no-commission promise.
- Strengthened customer recall with consistent visuals across digital and offline platforms.
